Image by Casey Horner

Why is caring the heart of UX?

User Experience (UX) practitioners do research, design, and testing to take the perspective of the customers and end users of your products and services. We try to understand what causes them pain or frustration and what delights them and helps them accomplish their goals with more ease and enjoyment. 

If we didn't care about people and have a desire to make their life better in some way, why would we do this? Caring is the driving force / the motivation for wanting to understand more about another person’s experience.

Have you ever had someone in your life who truly cared about you? How do you know? You probably know because of the way they treated you. Maybe they took the time to really listen and consider your thoughts, feelings, and needs when making decisions that would affect you. Maybe they went out of their way to make you feel special, warm, connected, and loved.

This is what a UX designer does. We care about the wellbeing of others. We care about making a difference. We care about creating solutions that truly meet people's needs and designing a world that is better for everyone. And, when people feel cared for, they are excited to use your products and services, and they tell everyone they know about it. 

"Sometimes it takes only one act of kindness and caring to change a person's life."

~ Jackie Chan

My Journey Into UX

Caring about others is is the thread that weaves my life story together.

Caring through TOUCH

My mom spent the first 8 months of her life in an orphanage in Greece where she received very little touch. This had a detrimental affect on her development. It also inspired me to spend most of my adult life as a massage therapist helping others heal through nurturing and compassionate touch.

Caring through TEACHING

After massage school, I began teaching a variety of healing modalities. I loved designing the curriculum to meet the needs of my students and to help inspire and empower them to continue learning and growing.

Caring through PSYCHOLOGY

After a few years of teaching, I moved to Boulder, CO to study psychology at Naropa University. I have had a lifelong passion for understanding people's experience, including how they think, feel, and behave. 

Caring through PARENTING

A couple years into my bachelor's degree, I decided to put my education on hold to spend more time with my non-neurotypical son who required special attention and care. Attending to his needs has given me greater compassion and sensitivity and has been the greatest joy in my life. Years later, when it was time for him to go to college, I went back to school with him and finished my degree with a new major.

Caring through LEADERSHIP

As a Lead Massage Therapist, I managed a team of 27 people. My leadership style focused on balancing the needs of the business with the needs of the customers and employees by coming up with win-win solutions. 

Caring through UX

From the moment I first discovered the UX profession, I fell in love. I couldn't believe it was a job that people got paid to do because it was something I just did naturally. I'm always thinking about other people's needs and how to design things to be beneficial for everyone. I was ready for a change, so I started grad school immediately and haven't looked back.

Relevant UX Education and Experience

(For more information, you can also view my complete history.)


Product Design

UX Design 

User Research

Information Architecture

Interaction Design

Usability Testing


Universal Design

UI Design



Master of Science in User Experience Design

Kent State University, 4.0 GPA


Intro to User Interface Design Certificate



Bachelor of Arts in Psychology (minor) and Religious Studies (major)

Naropa University, 3.8 GPA



User Experience Design Intern

Case Western Reserve University


User Experience Design and Research Consultant

Boulder Hypnosis Works


User Experience Accessibility Consultant

Boundary Supply, Inc.

Things I Love To Do Outside Of Work

What Other People Say About Me

"Jessica is a living vessel of wisdom. Over the years, I have valued her intuition, nurturance, guidance, kindness, and intelligence. Her professional offerings are an act of service of the highest order.

~ Rafia Rebeck

"When you work with Jessica, expect to be seen in a place of truth and understanding. If you are looking for someone who can softly and clearly guide you, she is the one."

~ Emily Bossert

"Jessica is one of the most genuine, intelligent, hard working, and authentic people I know. She has such compassion and truly has a gift for helping people."

~ Jen Carter

Are We a Good Match?

If you are a company that...

  • Truly cares about your employees, customers, and end users.

  • Focuses on people and the entire system to solve the right problems (i.e. values Human-Centered Design principles).

  • Has a growth mindset and iterative design process.

  • Strives for win-win solutions.

  • Values work-life balance.

And, you want someone on your team who... 

  • Is values and mission driven, but also practical and works hard to make those ideals a reality. 

  • Has a good balance of the hard skills such as technical expertise and the even harder skills such as communication and emotional intelligence (sometimes referred to as "soft skills").

  • Is extremely detail-oriented and produces high-quality work.

  • Loves working collaboratively as well as independently.

  • Is infinitely curious and committed to lifelong learning.

  • Cares deeply about making people's lives better (including her co-workers).

Please be in touch!

"Never believe that a few caring people can't change the world. For, indeed, that's all who ever have."

~ Margaret Mead