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Hi, I'm Jessica McDuffee.

UX Designer & Researcher

What does it mean to be a UX designer and researcher?

To me, it means taking the time to understand people’s experience, motivations, desires, and goals. It means asking the right questions to get to the root cause of a problem, discover new insights, and test assumptions. It means thinking outside the box to come up with win-win solutions that help a business grow and have a positive impact on people and the planet. Ultimately, it means actively participating in the ongoing experiment of designing a better world.


It's all about the process.

See a sample of the projects I've been working on. With each case study, I'll walk you through my approach to understanding the user's needs, show my iterative process of uncovering creative solutions, and share the lessons I've learned along the way.


Caring is the heart of UX.

It also happens to be my superpower. Because I care, I can empathize deeply with the user,  I take the time to listen, and I have the courage to ask the difficult questions. Because I care, I'm willing and able to take in feedback and learn from my mistakes. Because I care, I'm motivated to build something better.

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